Lean Marketing & Sales

Make use of lean principles within Marketing & Sales 
Meet objectives with less input and get faster 

Marketing Management

- Inbound Processes

- Outbound Processes
- Input => Output
- Channel / media selection 
- Data quality management (database)
- Affiliate Marketing
- Monitoring Marketing Efficiency

Service Marketing

Sales Operations

- Target setting and review processes

- Lead and Opportunity Management
- Sales Activities: Plan, Do, Follow up
- Contract Management: prepare,              
   close, renew
- Monitoring and Sales Reporting
- Database Management 

Service Marketing

Links, Readings, Frameworks

Lean Framework:
D M A I C  /  D M A D V


Lean Toolset:
Process Mapping: Service Blueprinting and 
Touchpoint Analysis
Customer Surveys 


    

Service Marketing