LMS Lean Marketing and Sales

Lean Marketing & Sales

Make use of lean principles within Marketing & Sales
Meet objectives with less input and get faster

- Inbound Processes

- Outbound Processes
- Input => Output- Channel / media selection
- Data quality management (database)

- Affiliate Marketing

- Monitoring Marketing Efficiency

- Target setting and review processes

- Lead and Opportunity Management

- Sales Activities: Plan, Do, Follow up

- Contract Management: prepare,
close, renew

- Monitoring and Sales Reporting

- Database Management

Lean Framework:
D M A I C / D M A D V

Lean Toolset:
Process Mapping: Service Blueprinting and
Touchpoint Analysis
Customer Surveys

Lean Marketing & Sales