Lean + Marketing

Lean + Marketing takes know how from Lean Management to the field of Marketing & Sales.

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Lean Management applied within Marketing & Sales

Various types of waste can be found in all services, processes and in the marketing and sales organization.
Lean Marketing takes lean principles to the field of Marketing & Sales. That is meeting customer requirements efficiently with minimum waste.
Lean Marketing means identifying which processes within the customer journey create value for the customer. Activities that do not create value are to be minimized. 

Lean Marketing speeds up Time to Market

Make use of Lean Principles within Marketing & Sales to get faster in a competitive Market Environment and realize more business opportunities. This in particular important for Sales Operations.


Lean Tools for Marketing &  Sales Processes

Apply Lean Tools along the customer journey to identify and ban waste.  Lean Tools make process quality more reliable and predictable.